Marketing includes more than just sales pitches and advertising. It involves processes and activities utilized for communicating and exchanging offers that customers find valuable. As you communicate offers to your clients, consider using advertising and sales pitches; however, also use other tools such as content marketing. Storytelling is the aspect of content marketing which makes your site alive and informs the world about the value your business offer.
If your website has content which grabs attention, visitors will always check it out so provide quality content to them by writing stories which make readers come back to your site for more. Integrating storytelling into your marketing approach allows you to break away from conventional marketing speak. Rather, you replace it with narratives which reflect your brand’s value. As website visitors return to read new and updated stories, a number of them will begin to become your customers. Below are some of the effective tips to help you in more effectively make use of storytelling to market your business.
Before starting to tell your story, do research to determine and know about your target audience in order to create personas. Knowing the needs and wants of your audience allows you to create your storage to leverage their experiences and expectations in ways which learn them to act.
Decide how to address your target audience including the motions you want to evoke, over overarching theme and the goals you wish to achieve. Also, decide on the voice, the tone and perspective of the story. Then, collect information which will support your story including brand history, supporting materials like anecdotes and quotes as well as important dates.
Concentrate on People
The power of storytelling comes from its ability to create strong interpersonal relationships. So, make sure you have a strong customer-focused business approach so you don’t create a dissonance which can ruin your marketing campaign. Marketing expert Clayton Johnson suggests that your story must emphasize your customers, apart from your company or offerings.
Create Structure and Theme
Storytelling must follow a fundamental structure. At the start, try to hook the audience by using a personal and active tone in order to force your audience to follow your story until the end. Make sure you inject emotional cues and introduce your character. Present the struggle or issue which impacts your personality in the middle of your story. Then show how to solve the issue and integrate values which characterize your brand.
In order for your readers to understand your story, use everyday language. For instance, it is fine to u se slang in order to help your audience; however, you should use more direct language when you communicate with business professionals. A concise language will prevent your audience from getting bored. Engage your audience with your content because if you want to turn them into customers.
Tell the World about your Story
You can make use of social media to promote and expose your story to big audiences. Also, email lists can be used for distributing your story to individuals who may already be interested in your brand. As your story underscores your presence online, ensure you make a visible and consistent message throughout your site and other media.
Author Bio – Clayton Johnson is an entrepreneur and commerce columnist. He also writes for technology sites and magazines.