SEO optimization isn’t just about using the right strategies to increase your presence online; you need to be actively engaged in those strategies to ensure that they’re effective. We may not notice it at first, but there are everyday habits that we develop that could actually have a negative effect on SEO efforts. If your SEO strategies have become stagnant or if your SEO ranking has decreased, it may be because you’re committing these SEO mistakes:
Focusing on Keywords
Keywords are an important part of SEO because it helps you understand what your clients/customers want and it also makes it easier for those that need your goods or services to find you online. But SEO strategies have been growing and changing over the years and keywords are not the be all and end all for SEO.
Search engines like Google are placing less emphasis on the keywords themselves and are now indexing websites based on how they use keywords naturally. It’s not enough anymore to load your website or blog with keywords and phrases – they need to be used in context and with purpose.
As mobile phones and devices become more popular and their usage increases, it’s imperative that you adjust your SEO tactics to accommodate mobile devices. Mobile websites are now being indexed separately by Google so it’s important to not only have a separate mobile site for your business, it needs to be SEO optimized separately as well.
Slow Loading Times
Did you know that slow loading times on your website could have a negative impact on your SEO goals? Google is indexing sites based on user experience and a slow loading time counts as a bad user experience and can effect where your site ranks in a search engine. If your site is taking too long to load, try removing graphics and images or switching to another server that can handle your website needs.
Paying For Links or Followers
Google has been changing its algorithms to ensure that companies are generating original, unique content rather than relying on unnatural or spam-laden links. Paying for followers or links can have a negative effect on your SEO ranking as search engines start indexing based on original content. Make sure you’re creating your own content and, if you’re linking to other sites, that they’re trustworthy.
Even if you’ve made a few of these above mistakes, you haven’t ruined your SEO strategies for good. By avoiding these mistakes and implementing new approaches going forward, you can increase your profile in search engines.
Whether you’ve made these mistakes or want to make sure you avoid them entirely, hiring a third party like Cornerstone for SEO services can help. Getting a fresh look at your SEO tactics and receiving more information on the latest in SEO trends will help you avoid stagnating your SEO ranking or worse, watching it plummet. Contact Cornerstone today to learn more.
Story source: Forbes
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