Every business wants to have maximum number of conversions and that too with whatever resources are available to them. When you use the conversion rate optimization in an effective manner, you can reduce the drop off at every step, which will help you to stay within the allocated marketing budget. Conversion rate optimization is all about tracking the results and making sure that you choose and use the right tools. Once you get a command over how to use the tools, you also learn about the different techniques to improve your Google Adwords conversion rate. This article will discuss the top tools for CRO and how you are supposed to use them:
A/Bingo is completely free of charge but is more suitable for people who have a technical skill set. The tool can help the marketers in learning about the behavioral changes and measure any event as conversion. Not only is this tool easy to use, but it is free as well which is the reason why people prefer it to Google Web Optimizer. Some of the benefits of using the tool are:
- It gives cleaner integration
- It can help you in tracking more than the page views
- It is an open source product which means that the changes take place at a faster rate.
Unbounce is a tool that helps marketers in building custom landing pages for different purposes and then measure the conversions. Some of the unique features of this tool that will help you in building high converting landing pages are:
- The drag and drop elements that can be optimize without any coding. Marketers can optimize the conversions while being aligned with the brand’s design.
- The lightboxes can help in driving conversions
Adobe analytics is preferred by more seasoned marketers as it helps them in understanding what is happening at each step of the funnel. Some of the benefits of using this tool are:
- Cross-channel analysis
- Interactive visualization
- Live stream
- Reports and dashboards
Google analytics is one of the most well known tools on this list because it tracks all the steps in the funnel in order to boost the conversions.
Mixpanel is like Google Analytics but is for more mature marketers as it helps in tracking a wide range of metrics. They are:
- Analyzing people
- Funnel Analysis
- Mobile surveys
- User engagement
Clicky is a simpler version of Google Analytics that can help you with the following things:
- Real-time analytics
- Understanding detail in your analysis
- Uptime monitoring
Quaraloo is a tool that can help you in surveying the people that visit your website.
The tool helps in understanding how your website will look across different browsers. Some of its features are:
- Test on a range of desktop browsers
- Test on a wide range of mobile devices.